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Shandong Qingyun Hongyi Hardware Products Co., Ltd

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Hardware in the low-end market structure
date: 2017-11-24 author:Hongyi

Currently, the global division of labor bathroom hardware industry has been established, global brands perform marketing and brand management, manufacturing service provider of product development , design, manufacturing and assembly logistics . A considerable part of domestic enterprises engaged in OEM or ODM, China sanitary ware production and sales accounted for about 30 % of the world total, bathroom accessories accounted for 35 %. But with the deepening of the financial crisis , sluggish exports caused most companies fought the mainland market, which intensified the competition in the domestic market .

In China , Moen , Kohler , American Standard , TOTO, Grohe and other U.S. Department of Japanese , European world-renowned brands occupy the high-end market ( luxury hotels, apartments, villas , etc. ) ; domestic line of Wrigley , Eagle , nine animal husbandry, Yu et 50 to 100 larger enterprises occupy the mid-market , these companies are located in Guangdong , Chongqing and Tangshan ; addition of more than 3,000 companies grappling in the low-end market. Due to the current industry lower barriers to entry , product homogeneity serious , widespread competition participants , more intense price war , industry concentration is low, so we think , in the end , and the pattern of domestic low-end market has not yet formed.

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